A venture for adventure.
Our Mission
Rooted in experience, guided by data, and powered by passion, we build enduring partnerships with every account in our territory and every brand we represent. These relationships ignite strategic marketing, elevate event support, and forge authentic connections between retailers, consumers, and products—creating momentum that drives meaningful growth for our vendor and retail partners.
Our Territory
With more than 35 years of expertise in the outdoor industry, Split Rock Sales has established itself as a premier agency in the Midwest, proudly representing a diverse portfolio of top-tier brands across apparel, footwear, outdoor, climbing, skiing, and high-end menswear categories.
We combine traditional boots-on-the-ground sales and personalized service with cutting-edge, data-driven analytics—delivering best-in-class representation that empowers both our retailers and vendors to thrive.
Our Partners
The Team
Charlie Anderson
Principal Rep
Charlie brings over 20 years of outdoor industry experience to Split Rock Sales, with time spent on all sides of the business as a rep, a buyer, and behind the retail counter. He launched Split Rock in March 2020 (yep, that March) with a simple goal: combine experience, hustle, and a love for the outdoors to build something real.
He lives in St. Paul with his wife and two kids, and when he’s not on the road or in the office, you’ll find him climbing rock or ice, camping, canoeing, or bombing down a mountain bike trail.
Conor Bard
Territory Manager
Conor joined Split Rock Sales in 2023, bringing over a decade of experience in the outdoor and adventure tourism world. He’s a natural problem solver who’s always ready to jump in and help, and he thrives on learning, adapting, and diving into new experiences.
When he's not on the road or in the office, Conor’s usually enjoying life in St. Paul or chasing adventure, whether that’s whitewater rafting, camping, or carving turns on his snowboard.
